Wissol Loyalty – Fueling Everyday Journeys

I led the users research, concept, UX/UI design, and art direction for Wissol mobile loyalty app, serving Georgia’s largest fuel and retail network. Collaborating closely with the Wissol team, we transformed their loyalty program into a seamless digital experience.

The app empowers millions of users to earn points, access tiered fuel discounts and enjoy personalized offers. With intuitive navigation, QR-based self-service, and real-time reward tracking, it has become a central touchpoint for customer engagement.

This project exemplifies how thoughtful design can enhance everyday experiences and drive brand loyalty.

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